Doctors are overwhelmed with information, so to be remembered it is necessary to stand out
Doctors watch presentations and brochures from pharmaceutical companies several times a day
They can't read them all, can't remember key messages
Sales are not as effective as they could be
Immersive technologies help to stand out
Neuro-Insight study, 2018
human memory is more active when perceiving AR than viewing 2D materials
in 3 times
According to the international AR company Threekit
of consumers say they will buy a product if they see it advertised in AR
71%
We create immersive technologies which
Have a wow effect
Explain in detail
Are easy to use
The unusual format makes you stand out in the constant stream of meetings with doctors
The features of the product and the complex processes can be shown clearly and vividly
Most of the technologies work from the app or in the browser
On iOS and Android you can show complex elements and systems in augmented reality, in good quality even without the Internet
AR applications
WebAR
Augmented reality elements will appear on the screen after scanning a QR code or following a link. It works in the mobile browser without installing the app
3D on the website
Three-dimensional objects with which you can interact or virtual stands and interiors you can travel through
VR
When you need to be fully immersed in the environment. A completely virtual world is created around the person with all the details
To practice soft and hard skills of employees, for marketing campaigns and sales. We integrate artificial intelligence
Chat bots
When you need a detailed and beautiful explanation, but there is no need for a non-standard approach
2D & 3D video
Masks and effects for stories in Instagram. The effect is attached to your face or any object around
Instagram AR
Through the glasses the user sees the real world and additional objects with which he can interact using his hands
Mixed reality (AR glasses/ Hololens 2)
We only do what works and know how to build solutions into current pharma processes
Create a tool to involve doctors in online events and company webinars
We designed a virtual stand on a website, adding there interactive screens with content, that client can freely change. Time on the website increased by 4 times and reached 8 minutes
The site is constantly used at online events for more than a year
After the project
Result
Problem
Involve doctors in digital communication via email and messenger mailing lists
Hologram KOL - the speaker appears right in the doctor's room in the augmented reality format
We implemented a short serial format, with one episode of KOL speech launching every month, explaining different aspects of the product.
CLIENTS
For marketing and HR executives
We are interested in projects in any field but more often we work with pharma industry, FMCG, sales and telecom. Mostly we communicate with product, marketing, digital and HR managers.