Pfizer case from WayToAR

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the communications of the future together

KOL hologramm for Pfizer

A KOL lecture brought to life through WebAR, complete with insightful infographics, emphasizes the importance of vaccination on time. The fusion of 3D and AR technologies creates a compelling impact on product promotion

Developed a concept for a KOL lecture in AR, addressing the subject of childhood vaccination against pneumococcal pneumonia

Bringing attention to the issue of pneumococcal pneumonia among children

Solution

Presenting a 3D lecture on the 2+1 vaccination schedule

Explaining why it's important to follow this schedule and what happens if you don't

Project objectives

Ensure key information is memorable

Create a 'wow' effect